The Ultimate Guide for Sun Moon Lake in Taiwan 2024

When you think of Taiwan, bustling cities and vibrant street markets might come to mind. However, this beautiful island nation has much more to offer, including breathtaking natural landscapes. Among these, Sun Moon Lake stands as a hidden jewel of serenity and adventure.
Sun Moon Lake, or Ri Yue Tan in Chinese, is the largest body of freshwater in Taiwan. Nestled in the lush mountains of Nantou County, this stunning lake is surrounded by rolling hills, dense forests, and quaint villages. Its name is derived from its unique shape, which resembles the sun on one side and the moon on the other.

This article will be your ultimate guide for the beautiful Sun Moon Lake. After reading it, you will have all the necessary info that you need before heading to the Sun Moon Lake, including traffic, fun activities, food, tickets, attractions, and hotels. At the end, we plan a a 2-day itinerary for travelers who visit the Sun Moon Lake for the first time.

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How to get to the Sun Moon Lake

There are several ways to get to the Sun Moon Lake. We recommend visitors first take the train or high-speed railway to Taichung station and then transfer by Taiwan Tourist Shuttles (Sun Moon Lake Route).

Source: Sun Moon Lake Tourism Administration

Taiwan Tourist Shuttle Bus (6670)
🚌 Take TRA to Taichung station → walk to Jianguo Rd. to get on the Taiwan Tourist Shuttle Bus (6670 A/B/C/D/F to Sun Moon Lake) → Sun Moon Lake station
🚌 Take THSR to Taichung station → walk to exit 5 to get on the Taiwan Tourist Shuttle Bus (6670 A/B/C/D/E/F to Sun Moon Lake) → Sun Moon Lake station
💰 Full Fare NT$ 166 – 193 | Half fare NT$ 83 – 96 (one-way trip)
🕰️ Takes approximately 2 hrs for one-way trip (Time Table)

Source: https://travel2tp.pixnet.net/blog/post/34643453

The best way to travel to Sun Moon Lake is by driving a car as it is convenient for you to travel all the tourist attractions in the mountain. Here are two suggested routes for visitors coming from Taipei (North) and Kaohsiung (South):

Driving
🚌 Coming from Taipei
National Highway No. 3 → Wufeng System Interchange (National Highway No.6) → Ailan Interchange (continue on via Provincial Highway No. 14 to Puli) → Puli (continue on Provincial Highway No. 21) → Yuchi → Sun Moon Lake
🚌 Coming from Kaohsiung
National Highway No. 1 → Provincial Highway No. 78 Expressway → National Highway No.3 → get off on Jhushan Interchange → Jiji (continue on Provincial Highway No. 3 and get on Provincial Highway No. 16) → Shuili (Provincial Highway No. 16) → Sun Moon Lake (onto Provincial Highway No. 21)

It is recommended to rent a car at THSR Taichung station or TRA Taichung station, so you can reach Sun Moon Lake more efficiently. For renting a car, we recommend Klook as it offers the best price and various options.

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What to do around the Sun Moon Lake

Several activities are worth trying around the Sun Moon Lake. Whether you love outdoor sports or you are a foodie, Sun Moon Lake will not let you down. Here are some of the best things that we recommend you to try around the Sun Moon Lake:

1. Cycling around the Sun Moon Lake

Source: Sun Moon Lake Tourism Administration

The Sun Moon Lake bikeway has been selected as the world’s top 10 beautiful bikeway by CNN. It is an excellent way to enjoy the view of Sun Moon Lake and visit attractions such as Shuishe Pier, Shuishe Dam, Ita Thao, and Wenwu Temple. Two routes are the most popular among the visitors:

🚌 Route 1: Xiangshan Overlook Platform → Xiangshan Visitor Center → Shuishe Pier
Total distance: 3.4 km | 0.5 ~ 1 hour (one way)
This is the easiest and the most beautiful bikeway including several must-see spots on the way such as Xiangshan Overlook Platform, Yongjietonxin Bridge and Shuishang Bike route. You can choose Shuishe Pier or Xiangshan Visitor Center as your starting point as they are where you can rent a bike.

🚌 Route 2: Round-the-lake challenge route
Total distance: 30 km | 3.5 hour
If you are a professional biker or you would like to challenge yourself, then round-the-lake challenge route is your choice. You can enjoy the Sun Moon Lake in the most complete way and explore all the attractions. For the starting point, we recommend Shuishe Pier as there are many choices for bike rentals and also it is highly possible where your hotel is located. Then start from going north, you should pass Jioulongkou Platform, Wenwu Temple, Suiwatou trail, Ita Thao Pier, Ci’en Pagoda and Xiangshan Visitor Center.

Source: Sun Moon Lake Tourism Administration

Our recommendation for bike rental:

Shuishe Pier
1. Giant Shuishe Bike Rental Shop (map)
🕰️ 7:00 – 18:00 closed on Thu | ☎️ +886 4-9285-6713
2. Merida ZhongXing Bike Rental Shop (map)
🕰️ 7:00 – 18:00 | ☎️ +886 4-9285-5295
3. Kuai Le A Long Electric Bike Rental Shop (map)
🕰️ 8:00 – 18:00 | ☎️ +886 966-725-218

Xiangshan Visitor Center
1. Xiangshan Bike Rental and Recreation Plaza (map)
⏰ 8:30 – 17:30 | ☎️ +886 4-9285-6558 | 🌐 Website (❌English)

Ita Thao Pier
1. Sun Moon Lake Traveler Electric Bike Rental Shop (map)
🕰️ 8:00 – 19:00 Sat 8:00 – 20:00 |☎️ +886 930-931-210

Source: Sun Moon Lake National Scenic Area Headquarters

2. Standup Paddleboarding / Canoe / Electric Boat

Source: 台灣高鐵

Looking to experience watersports at Sun Moon Lake? While swimming is not permitted in Sun Moon Lake, you can try stand-up paddleboarding (SUP), which is totally beginner-friendly and requires no prior experience. There are several SUP operators around Sun Moon Lake. All you need to do is book in advance online and choose your preferred time slot. The operator will provide all the necessary equipment along with an instructor to guide you through the natural beauty of Sun Moon Lake surrounded by mountains. We recommend choosing a sunrise tour to witness the serene beauty of Sun Moon Lake in the early morning when the first rays of sunlight cascade down from the mountains.

If you are not a fan of standup paddling, you can try canoeing or even having a yacht party with Taiwanese fruits, snacks, coffee, black tea and champagne! Make sure to book all experiences in advance. Now you can book all experiences on Klook or KKdays.

Klook
Standup Paddleboarding 💰US$ 26 – 66
Canoe 💰 US$ 9.35
Yacht Party 💰 US$ 93.45

KKday
Standing Up Paddling, Kayaking, and Electric Boat Experiences 💰US$ 9.33 – 59.98

Don’t know which operation to book for the SUP experience? In another post, we introduced 6 reputable SUP operations. Each of them offers a variety of tours and different options for photo shooting. Check it out and find your favorite operation:
Discover the Beauty of Sun Moon Lake with SUP Adventures

3. Take a photo at Shuishe Pier

If you ever encountered a breathtaking photo of Sun Moon Lake online, it is highly possible that the photo was shot from the Shuishe Pier. Walking around the Shuishe Pier, you can have the best view of Sun Moon Lake with yachts and mountains surrounding it. The view of Sun Moon Lake is different in the morning and afternoon. In the morning, a thin layer of mist hovered over the lake and the light of sunrise spilled over from the top of the mountains. In the afternoon, the lake is immersed and dyed by an orange sunset.

Source: Sun Moon Lake Tourism Administration

Near the port, there is a commercial street where restaurants, bike rentals and hotels are located. Visitors can have a walk at Meihe Park and Shuishe lakeside trail to see the lake from different views.

4. Visit Wenwu Temple

Source: Sun Moon Lake Tourism Administration

In 1969, the Wenwu Temple was once again reconstructed into a grand Chinese Northern-style architecture. The main hall, known as the “Da Cheng Hall,” features a bronze-cast seated statue of Confucius, making it the only temple in Taiwan with such a sacred representation of Confucius. In addition to the statue of Confucius, there are also statues of Mencius and Zisi. Flanking the temple’s front plaza are two enormous vermilion-colored stone lions that capture the attention of visitors.

Situated with its back against the mountains and facing the lake, the Temple of Literature and War possesses magnificent terrain and offers breathtaking scenery. It serves as the spiritual center for the nearby residents, attracting a constant flow of worshippers. If you ascend to the rear hall’s viewing platform, you can enjoy a distant view of Sun Moon Lake.

Wenwu Temple
⏰ open 24 / 7
🌐 Website (❌ English)

5. Climb up to Ci’en Pagoda

Source: NOWnews

Ci’en Pagoda is a famous landmark at Sun Moon Lake, and the distance from the parking lot to the end of the trail is approximately 570 meters. Along the way, you’ll be surrounded by lush greenery, making even the hot summer days feel pleasant as you walk along the wide path. Located atop Shabalan Mountain, also known as Erlong Mountain, at an elevation of 954 meters, Ci’en Pagoda stands 46 meters tall, with its top exactly at an altitude of 1,000 meters. It was built by Chiang Kai-shek in 1969 in memory of his mother, Madame Wang, and was completed in 1971.

Standing at the top of the pagoda, you’ll have a panoramic view. Looking towards the lake, you can see that the lake’s shape resembles the sun in the northeast and the moon in the southwest, explaining the origin of the name “Sun Moon Lake.” After taking in the 360-degree panoramic views along the railing, when you face west to find Lalu Island on the lake’s surface, you’ll notice that the pavilion on the Hanbi Peninsula across the lake, Lalu Island, Xuanzang Temple, and our location at Ci’en Pagoda all align perfectly on the same axis.

Ci'en Pagoda
⏰ 9:00 - 16:30
💰 Free admission

6. Explore Ita Thao Pier

The name of Ita Thao Pier is derived from the language of the Thao tribe. “Thao” means human and “Ita Thao” means “We are human. In ancient times, it was one of the most populated tribes around Sun Moon Lake. Now it has become a commercial street where you can find aboriginal cuisine and indigenous food. The Nian Ji Bao stuffed with shiitake mushrooms and cabbage is one of the must-try delicacies. Inside the Bao, you’ll find plenty of cabbage and locally grown shiitake mushrooms from Nantou. After frying, adding a bit of spicy sauce results in a delicious dish with a mouthwatering aroma. Fan Fan Chicken Wings provides chicken wings in which the bones are removed and stuffed with plenty of Shao tribe rice, allowing you to enjoy the aroma of both chicken meat and rice together when you eat them. Dong Dong Guabao replaces the traditional guabao bun with tofu skin. After cutting the tofu skin in half, it is filled with braised pork, pickled vegetables, crushed peanuts, and cilantro, making it a creative Taiwanese burger.

Source: Fan Fan Chicken Wings / Dong Dong Guabao Facebook

Nian Ji Bao (map)
⏰ Mon Tue Fri 9:30 - 18:00 Sat Sun 9:30 - 19:00 closed on Wed and Thu
Fan Fan Chicken Wings (map)
⏰ 10:00 - 18:30
🌐 Website (❌English)
Dong Dong Gua Bao (map)
⏰ Mon Fri 10:30 - 17:00 Sat Sun 10:30 - 18:00 closed on Tue Wed Thu

7. Ride on the Sun Moon Lake cable car

Source: Formosan Aboriginal Culture Village

Spanning a total length of approximately 1,877 meters, the Sun Moon Lake cable car shuttles passengers between these two picturesque destinations in just about 10 minutes each way. It operates with a variety of colored cabins, including Sun (red), Moon (yellow), Lake (blue), and Crystal Clear (green car with transparent glass floor), with each regular cabin accommodating up to eight passengers and the Crystal Clear cabins carrying up to six.

Whether you choose to start your journey from Ita Thao or the Formosan Aboriginal Culture Village, the Sun Moon Lake cable car promises breathtaking views of the surrounding mountains and the serene lake. So, embark on a leisurely ride and immerse yourself in the scenic wonders of Sun Moon Lake aboard this remarkable gondola. You can now book the tickets on Klook in advance.

Sun Moon Lake Cable Car
⏰ Sun Moon Lake station | Weekdays 10:30 - 16:00 Weekends 10:00 - 16:30
⏰ Formosan Aboriginal Culture Village | Weekdays 9:30 - 17:00 Weekends 9:30 - 17:30
💰 Full price | NT$ 350 
💰 Concessionary (<6 yr old & >100 cm or >65 yr old) | NT$ 280
🌐 website (✅English, Japanese, Korean...)

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What to taste around the Sun Moon Lake

Nestled amidst the picturesque landscapes of Sun Moon Lake in Taiwan, a culinary adventure awaits those with discerning palates. From traditional Taiwanese flavors to indigenous specialties, the region offers an array of dining experiences that will tantalize your taste buds and leave you craving for more. Join us on a gastronomic journey as we explore the delectable food and charming restaurants that grace this enchanting destination.

1. Lugao Coffee Estate

Source: Lugao Coffee Estate Facebook

Perched on a hill adorned with tea gardens and coffee trees, Lugao Coffee Estate offers not only a delightful caffeine fix but also a serene ambiance. The menu boasts a selection of estate-grown Italian coffee, single-origin brews, and Taiwanese teas, all served with care. The coffee beans used here are locally sourced, providing a smooth, fruity, and slightly acidic flavor profile. Don’t miss the chance to purchase freshly roasted coffee beans as souvenirs.

Source: Lugao Coffee Estate Facebook

Lugao Coffee Estate (map)
⏰ 9:00 - 17:00
💰 Minimum order NT$ 120 per person
🌐 Website (❌English)

2. Sun Moon Lake Tea Factory

Source: Sun Moon Lake Tea Factory Facebook

Experience the rich history of Taiwan’s tea culture at the Sun Moon Lake Tea Factory, a charming tea factory turned cultural attraction. The factory, founded in 1959, has preserved its heritage while evolving to incorporate modern functions. Explore the tea-making process, taste different varieties of locally grown black teas, and immerse yourself in the world of Taiwan’s tea culture.

Sun Moon Lake Tea Factory (map)
⏰ 8:00 - 17:00 Closed on Mon
💰 Free Admission
🌐 Website (❌English)

3. Hohocha

Hohocha is a place where you can dive deep into the art of tea. Learn about the tea-making process and the stories behind each cup of tea. Try their signature red teas like Assam, Red Jade, and Red Rhythm. Don’t forget to savor their delightful tea-infused snacks and desserts, including tea-flavored ice cream, as you relax in this cozy tea haven.

Source: Hohocha Facebook

Hohocha (map)
⏰ Sat Sun Mon Tue 9:00 - 17:50   Wed Thu Fri 9:00 - 17:20
????️ Regular ticket | NT$ 80
????️ Child (<3 yr), Elder (> 75yr), Disability | Free admission
🌐 KKday | Entry Ticket for Drinking Tea, Black Tea Pizza DIY
🌐 Website (❌English)

4. Yuan’s Indigenous Cuisine

For a taste of indigenous Taiwanese cuisine, visit Yuan’s Indigenous Cuisine. This restaurant offers authentic dishes, including mountain boar and bamboo shoot, all served with a touch of tradition. The restaurant’s ambiance reflects the heritage of the local Atayal tribe, creating a unique dining experience.

Source: 日月潭形象商圈名店網

Yuan's Indigenous Cuisine (map)
⏰ 11:00 - 14:30  17:00 - 20:00 Closed on Wed
🌐 Website for menu (❌English)

5. Chef A-Fong Restaurant

Source: 阿豐師 Facebook

Tucked away in a quiet corner near the Dragon and Phoenix Temple at Sun Moon Lake, Chef A-Fong Restaurant is a hidden gem known for its innovative and visually stunning dishes. Chef A-Fong is renowned for his culinary creativity, using locally sourced ingredients to create artful presentations that are as beautiful as they are delicious. Be prepared for an exquisite dining experience that blends traditional Taiwanese flavors with modern culinary techniques. (Make sure to reserve a seat for dinner in advance!)

Source: 阿豐師 Facebook

Chef A-Fong Restaurant (map)
⏰ 11:00 - 14:30   17:00 - 19:30  Closed on Tue

Sun Moon Lake not only offers breathtaking natural beauty but also a diverse culinary scene that caters to every palate. From traditional Taiwanese fare to indigenous specialties and artisanal teas, the region’s food and restaurants are a delightful part of any visit to this enchanting destination. So, embark on a culinary journey and savor the flavors of Sun Moon Lake, where every dish tells a story of tradition, innovation, and the love for good food.

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Accommodation by the Sun Moon Lake

To complement your visit to this enchanting destination, a range of luxurious accommodations awaits you. From lakeside resorts to boutique hotels, Sun Moon Lake offers a variety of options for travelers seeking comfort and elegance. Join us as we explore some of the most exquisite places to stay in this picturesque region.

1. Fleur de Chine Hotel

Source: Fleur de Chine Hotel Facebook

Perched on the northern peninsula of Sun Moon Lake, the Fleur de Chine Hotel is a five-star international resort that boasts the distinction of being the first in the Sun Moon Lake National Scenic Area to offer natural hot spring spa facilities. Each room is designed with large floor-to-ceiling windows, providing guests with uninterrupted views of the lake and its ever-changing natural beauty. With 211 rooms, marble baths, and private balconies, this resort offers an indulgent and relaxing experience. In addition to the soothing hot springs, the resort features six restaurants, a children’s play area called the “Cloud Forest,” a water-themed area, a fitness center, and more, ensuring a perfect vacation.

Source: Fleur de Chine Hotel Facebook

Fleur de Chine Hotel 雲品溫泉酒店 (map)
💰 NT$ 12,000 - 22,000 for 2 people per night (Booking.com)
☎️ (049)285-6788
🌐 Website (✅English, Japanese)

2. The Lalu

Source: ELLE

Once President Chiang Kai-shek’s retreat, The Lalu has been transformed into a luxurious lakeside resort by the Chien Hsin Group. This elegant hotel, with its minimalist and Zen-inspired design, offers breathtaking views of Sun Moon Lake. The resort’s accommodation includes rooms that allow you to immerse yourself in the serene ambiance of the lake. Dining options at The Lalu are diverse and range from Eastern to Western cuisines. The resort also offers Lalu SPA and Lalu Boutique, providing guests with exquisite experiences that blend luxury with nature.

The Lalu 涵碧樓 (map)
💰 NT$ 20,000 - 30,000 per night 
☎️ (049)285-5311
🌐 Website (✅English, Japanese)

3. Sun Moon Lake Hotel

Source: Sun Moon Lake Hotel

Situated on the southern shores of Sun Moon Lake, the Sun Moon Lake Hotel, developed by the Silks Hotel Group, offers an elegant and tranquil retreat. The hotel’s design incorporates elements of simplicity and Zen aesthetics, providing a peaceful escape from the hustle and bustle of city life. The B2 Lakeside Plaza features a musical fountain, and guests can explore the lakeside bike path directly from the hotel. Additional facilities include a fitness center, a leisure center, an SPA, KTV, a business center, and exquisite dining options. The hotel offers various room types, allowing guests to choose their preferred view, whether it be lake, mountain, or star-filled skies.

Sun Moon Lake Hotel 日月潭大飯店 (map)
💰 NT$ 4,000 - 12,000 for 2 people per night (Booking.com)
☎️ (049)285-5511
🌐 Website (✅English, Japanese)

4. LAUREL VILLA

Source: Laurel Villa

Located in one of the most prime areas near Sun Moon Lake, LAUREL VILLA offers convenient and comfortable accommodations. The villa is in close proximity to the Shuishe Pier, Sun Moon Lake Station, Zhongxing Parking Lot, the lakeside promenade, and the bike path. After undergoing renovations in May 2017, the villa now offers free parking, and spacious bathrooms with bathtubs, showers, and smart toilets.

LAUREL VILLA 桂月村 (map)
💰 Approx. NT$ 4,000 for 2 people per night (Booking.com)
☎️ 0919-314119
🌐 Website (❌English)

5. Sun Moon Inn

Source: Trip.com

For a unique and stylish bed and breakfast experience, consider staying at Sun Moon Inn. This B&B is known for its attention to design and detail, offering guests a relaxing atmosphere with aromatherapy in the rooms. Guests also rave about the healthy and delicious meals made from ingredients grown by the hosts themselves. Due to the limited number of rooms, it’s advisable to book well in advance.

Sun Moon Inn 日月潭山慕藝旅 (map)
💰 NT$ 4,000 - 8,000 for 2 people per night (Booking.com)
☎️ 0921-010335
🌐 Website (❌English)

As you plan your visit to Sun Moon Lake, rest assured that the accommodations here are as exceptional as the natural beauty that surrounds them. Whether you prefer a luxurious resort or an intimate boutique inn, Sun Moon Lake has something to suit every traveler’s taste and preference. These accommodations provide not only a place to rest but also an opportunity to fully immerse yourself in the tranquility and splendor of this enchanting destination.

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2-Day itinerary at the Sun Moon Lake

If you’re seeking a rejuvenating escape, join us on this 2-day journey to discover the best of Sun Moon Lake. We’ll skip the crowds and immerse ourselves in the serene ambiance of this stunning destination.

Day 1 | Arrival and Lakeside Exploration

☀️ Morning: Arrival and Breakfast
As the sun paints the sky with morning hues, you’ll find yourself at Sun Moon Lake, ready to embark on a memorable adventure. Check into your chosen accommodation, where comfort meets the charm of the lake. Kickstart your day with a delightful breakfast, either at your hotel or at a local eatery, setting the tone for the day ahead.

☀️ Late Morning: Bike Rental and Exploration
Grab a bicycle from one of the rental shops conveniently located near Shuishe Pier or Xiangshan Visitor Center. It’s time to pedal your way through the wonders of Sun Moon Lake. It takes around an hour to bike from Xiangshan Overlook Platform to Shuishe Pier. This route boasts breathtaking views and must-see stops like Xiangshan Overlook Platform, Yongjietonxin Bridge, and Shuishang Bike route.

Source: 壹傳媒

☀️ Lunch: Lakeside Dining
Your biking adventure will work up an appetite. Refuel with a scrumptious lakeside lunch, indulging in Taiwanese and indigenous flavors that showcase the region’s culinary diversity.

☀️ Afternoon: Watersports and Scenic Photos
Swap your bike for watersports gear as you embark on an exhilarating stand-up paddleboarding (SUP), canoeing, or electric boat ride. Pre-book these activities for a hassle-free experience.
And don’t forget to capture the beauty of Shuishe Pier, known for its breathtaking views of the lake and surrounding mountains. It’s a picture-perfect spot that truly encapsulates the essence of Sun Moon Lake.

☀️Evening: Dinner and Lakeside Stroll
As the sun dips below the horizon, treat yourself to a delectable dinner at one of the local restaurants near Shuishe Pier. For a unique twist, delve into indigenous cuisine and savor flavors that tell tales of tradition.
Conclude your evening with a leisurely lakeside stroll along the promenade. Feel the tranquility wash over you as you embrace the serene charm of Sun Moon Lake.

Day 2 | Cultural Attractions and Departure

☀️ Morning: Breakfast and Temple Visit
Begin your second day with a hearty breakfast, savoring local delicacies or international fare at your chosen dining spot. Venture to Wenwu Temple, a majestic sanctuary that offers sweeping views of Sun Moon Lake. Explore its grand halls and the sacred representation of Confucius, creating a tranquil start to your day.

Source: 雲品溫泉酒店

☀️ Late Morning: Ci’en Pagoda Adventure
Embark on a short hike to Ci’en Pagoda, a renowned landmark that stands tall on Shabalan Mountain. The 570-meter trek is surrounded by lush greenery, making even the warmest days enjoyable.
From the pagoda’s summit, a panoramic view unfolds before you. Gaze at the lake’s sun and moon shapes, unveiling the origin of Sun Moon Lake’s name. It’s a sight that’s sure to take your breath away.

☀️ Lunch: Ita Thao Pier Delights
Head to Ita Thao Pier, a hub for indigenous culture and delectable cuisine. Lunch here is an adventure in itself, with options like Nian Ji Bao, Fan Fan Chicken Wings, and Dong Dong Guabao awaiting your taste buds.

☀️ Afternoon: Sun Moon Lake Cable Car
Elevate your experience with a ride on the Sun Moon Lake Cable Car. This breathtaking journey connects Ita Thao to the Formosan Aboriginal Culture Village, offering awe-inspiring views of the surrounding landscape.

☀️ Departure: Bid Farewell to Sun Moon Lake
As the late afternoon arrives, it’s time to check out from your hotel. Reflect on your two-day adventure as you depart from Sun Moon Lake, either continuing your Taiwanese journey or returning to your starting point.

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Sun Moon Lake, with its natural wonders, outdoor activities, and culinary treasures, provides the ideal escape for travelers seeking tranquility and adventure. This 2-day itinerary allows you to immerse yourself in the captivating beauty and culture of this Taiwanese gem. Customize it to your preferences, and create cherished memories at Sun Moon Lake.

Cover photo: Business Today